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How to Buy More Sustainable & Ethical Jewellery.

image of gold wedding band o white rose showing sustainable jewellery

Jewellery is a form of self-expression, a way to celebrate special occasions, and a gift that can last a lifetime. But have you ever wondered where your jewellery comes from and how it is made?

Despite concerns in the past, it’s inspiring to see positive change happening now, and we can all contribute to this by supporting brands committed to making a positive difference. So let’s continue to celebrate the beauty of jewellery while also being mindful of its impact on the environment and people, and choose to support responsible brands.

What is Sustainable Jewellery?

Sustainable jewellery is jewellery that is made with minimal harm to the environment and the people involved in its production. Sustainable jewellery uses recycled or lower environmental impact materials, such as reclaimed silver and gold or ethically mined jewels and metals brands creating sustainable jewellery often have a transparent supply chain, which means they can trace the origin and journey of their materials and ensure that workers have been treated fairly and work in safe conditions. Sustainable jewellery also aims to reduce waste and carbon emissions by using efficient processes and packaging.

What is Ethical Jewellery?

Ethical jewellery is jewellery that respects human rights, animal welfare, and social justice. Ethical jewellery avoids materials that are linked to conflict, violence, exploitation, or cruelty, such as blood diamonds or ivory. Ethical jewellery also supports communities and causes that are aligned with the values of the brand and the customers. For example, some ethical jewellery brands donate a portion of their profits to charities or empower local artisans by providing them with training and fair wages.

Why Should We Care?

Making sustainable and ethical choices when buying jewellery is not only good for the planet and the people, but also for ourselves. By choosing sustainable and ethical jewellery, we can:

  • Express our personality and style without compromising our values
  • Feel good about wearing something that has a positive story behind it
  • Support brands that are making a difference in the world
  • Avoid contributing to the problems caused by the conventional jewellery industry
  • Enjoy high-quality and durable pieces that will last longer

How to Choose Sustainable and Ethical Jewellery?

Choosing sustainable and ethical jewellery can be challenging, especially with so many options available online and offline. Here are some tips to help you make informed decisions:

  • Do your research:
    Before buying from a brand, check their website or social media for information about their materials, processes, certifications, and impact. Look for third-party verification or accreditation from reputable organizations such as Fairtrade or the South African Jewellery Council.
  • Ask questions:
    If you are not sure about something, don’t hesitate to contact the brand directly or visit their store if possible. Ask them about their sourcing, manufacturing, packaging, and policies. A trustworthy brand should be able to answer your questions clearly and confidently.
  • Look for alternatives:
    If you are looking for a specific type of jewellery, such as a diamond ring or a pearl necklace, consider opting for more sustainable and ethical alternatives. For example, instead of buying mined diamonds, you can choose lab-grown diamonds or moissanite, which are both stunning and eco-friendly options.
  • Buy from the dealer:
    Buying directly from the dealer can help you save money and ensure quality. You can also avoid intermediaries who may add markups or fees to the price of the jewellery. Buying from the dealer also allows you to customize your jewellery according to your preferences and needs.

Where to Find Sustainable and Ethical Jewellery?

If you are looking for sustainable and ethical jewellery in South Africa, you might want to check out our wide range of moissanite, a lab-grown gemstone that has more brilliance, fire, and lustre than any other jewel. Moissanite is also more affordable than diamonds, making it an ideal choice for anyone who wants to enjoy luxury without breaking the bank.

Moissanite SA is a leading dealer of moissanite in South Africa, offering premier-quality gemstones with extraordinary fire, brilliance, and clarity. The range includes both Charles and Colvard Moissanite as well as Majestic Moissanite (a high-quality yet even more cost-effective option). All moissanite gemstones are sold with a certificate of authenticity, a lifetime warranty, and a money-back guarantee.

Moissanite SA also offers free, secure shipping within South Africa for orders over R2000 and can refer you to a selection of reputable and professional jewellers in South Africa.

How to Care for Your Sustainable and Ethical Jewellery?

Once you have chosen your sustainable and ethical jewellery, you want to make sure it lasts for a long time and maintains its beauty and sparkle. Here are some tips on how to care for your jewellery:

  • Clean your jewellery regularly:
    You can use a soft cloth, warm water, and mild soap to gently wipe your jewellery and remove any dirt or oil. Avoid using harsh chemicals or abrasives that may damage the surface or the setting of your jewellery. You can also take your jewellery to a professional jeweller for a deeper cleaning once in a while.
  • Store your jewellery properly:
    You should keep your jewellery in a cool, dry, and dark place, away from direct sunlight, heat, or moisture. You can use a jewellery box, a pouch, or a ziplock bag to store your jewellery separately and prevent them from scratching or tangling with each other. You can also add some silica gel packets to absorb any excess moisture.
  • Protect your jewellery from damage:
    You should avoid wearing your jewellery when doing activities that may expose them to chemicals, water, or physical stress, such as swimming, gardening, or exercising. You should also remove your jewellery before applying any cosmetics, perfumes, or lotions that may cause discolouration or tarnishing. If your jewellery gets damaged, you should take it to a reputable jeweller for repair as soon as possible.


Jewellery is more than just an accessory; it is a reflection of who we are and what we stand for. By choosing sustainable and ethical jewellery, we can express ourselves in a way that is respectful of the environment and the people who make our jewellery. We can also support brands that are making a positive impact in the world and enjoy high-quality and durable pieces that will last for generations.

If you are looking for sustainable and ethical jewellery in South Africa, you should visit and discover their amazing collection of moissanite pieces that are stunning, affordable, and eco-friendly. Moissanite is the ultimate alternative to diamonds, offering more brilliance, fire, and lustre than any other jewel. Whether you are looking for moissanite wedding rings, tennis bracelets, earrings, or any other type of jewellery, you will find something that suits your style and budget at Moissanite SA.

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