Twenty-seven years of earned trust.
We started selling moissanite when most South African jewellers had never heard the word. Today we are the country's longest-running specialist — trusted by the public, the trade, and some of the most recognisable jewellery brands in the region.
That tenure matters, because the market has changed. Stones sold as “moissanite” online are often cubic zirconia or worse. A forever stone deserves a source that will still be here in twenty years — and was here twenty years ago.

- Selling moissanite in South Africa since
- 1999
- Colourless only, VVS clarity
- DEF
- Every stone guaranteed for life
- Life
- Days to return a stone you've bought
- 14
Selling moissanite in South Africa since
Colourless only, VVS clarity
Every stone guaranteed for life
Days to return a stone you've bought
Certified authentic
Every stone is tested as genuine silicon carbide before it ships and is accompanied by a certificate of authenticity.
Guaranteed for life
Your stone will never fade, cloud or change colour. If it ever does, we replace it — that promise has no expiry date and follows the stone, not the receipt.
Graded honestly
We grade on the same colour scale used for diamonds, and we only sell DEF colourless, VVS clarity. We'll still tell you which stone not to buy if it isn't right for her.
Real people
We're a real South African business with a phone that gets answered — and someone who knows the stones on the other end of it.

From the first stone to this one.
- 1999
Moissanite SA founded — the first dedicated moissanite supplier in South Africa, two years after the gem's commercial debut.
- 2005
Appointed Charles & Colvard distribution partner for the region.
- 2014
Forever One™ launches; we bring the first stones into the country.
- 2018
Our first house range launches with ideal-cut DEF stones.
- 2021
The Oshun ring range debuts — African-named designs, made in South Africa.
- 2026
SOLA™ launches: our own range, bought direct from the maker. And a new digital home, with every stone shown at true size on your screen.
